What's a CataMag?

Simply, a product catalog + an editorial magazine = a CataMag

Joining together the product focus of a catalog with the compelling content of a magazine, provides a dynamic 2-in-1 method to promote your products and your brand.

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How a CataMag can promote your brand

Increase Brand Awareness

Capture your audience’s undivided attention by placing your brand directly in your buyer’s home and hands

Encourage Loyalty

Build deeper emotional connections by sharing meaningful, relatable stories that establish a culture for your brand

Create Engagement

Stimulate interest in the lifestyle that your customer identifies with and give them an experience that drives them to buy

More ways to market

your products

Educate your consumer with important, detailed product features and benefits while captivating them with engaging stories about the lifestyle surrounding them.

Man readiing a magazine by the water's edge

Stand out from your competition

CataMag is reimagined for today’s busy buyer. Online shopping is overcrowded and you’ll stand out from the digital masses with a physical print publication that is more immersive and will remain in front of a buyer longer.

Create a devoted community of buyers

Engaging your target audience through storytelling will help you build a culture that consumers will want to be a part of.

Your brand can provide a sense of community, ultimately driving purchases and strong referrals from your loyal buyers.

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Did you know?

Print is still an attention-grabbing marketing component and a guarantee for success even as markets change and digital media has become enormously important.¹

Print marketing boasts a recall rate between 70 and 80% higher than digital advertising.²

57% of consumers prefer print catalogs over their digital counterparts.²

Catalogs influence purchase decisions more than websites or TV ads. 72% of people surveyed said that catalogs make them more interested in a retailer’s products, and 84% have purchased an item after seeing it in a catalog.³

Physical ads leave a longer lasting impact for easy recall when making a purchase decision [vs. digital]. And physical ads trigger activity in the area of the brain that's responsible for [evaluating the] value and desirability for featured products, which can signal a greater intent to purchase.³

¹According to print ² Comosoft, April 12, 2023 ³United States Postal Service

HERE'S A SAMPLE

divercity™ Apparel CataMag

Divercity™ is a clothing brand with a purpose – a brand committed to celebrating our differences one city at a time. Divercity™ embraces culture and variety in all communities. They offer unique designs that showcase individuality and focus on the diversity of 27 featured cities, as well as the people who make them come alive.

Divercity™ CataMag calls attention to the features and quality of the apparel itself but more importantly, it cultivates community through dynamic stories about people, places, food, music, entertainment, arts and more. These stories foster a sense of connection and deepen loyalty among all who support the brand.

Creating your own CataMag is simple!

We do the heavy lifting and handle all the details.

Enjoy the flexibility of creating a book from 8 pages to 48 pages. Do what works best for your business.

Feature either some or all of your products. Maybe focus on a theme to inspire your customer, i.e. music, sports, health & wellness, back to school, new year’s resolutions or seasonal products. You decide what works best for you.

Supply your existing product photos or we can help you shoot new ones.

Provide us with your own product descriptions or we can help you make them more exciting.

We write the captivating stories that resonate with your specific customers.

Reach your customers whenever you want – send CataMags seasonally, monthly or around specific holidays.